AI search is reshaping how consumers discover, evaluate, and select brands. Yet many marketing teams approach GEO with disconnected tactics—publishing content, optimizing pages, and fixing technical issues—without a coherent framework for the optimizations that AI search platforms actually reward. 

Join SEO and AI veteran Dale Bertrand for a strategic session introducing a first-principles GEO framework grounded in the three forces that determine AI visibility: customer understanding, content relevance, and online reputation.

After this Masterclass, you’ll be able to: 

- Publish content that AI platforms surface and cite
- Win executive team support for your GEO efforts
- Prioritize GEO initiatives using a simple visibility framework
- Focus your GEO efforts on understanding, relevance, and reputation
- Diagnose which of the three AI search strategy gaps is limiting your AI visibility